Internet Marketing (digital marketing) in simple terms, Internet Marketing can be called as the process of promoting brands or products using the electronic media. It mainly takes place on the Internet. Other platforms include mobile phones, digital displays and any other digital medium. As the name suggests, it makes use of the digital technologies.
The primitive way of marketing included business owners to publicize their services or products on print media like radio and TV ads, hoardings, business cards and in numerous other comparable ways where Internet or online networking sites were not utilized for promotional activities. Traditional marketing strategies had constrained customer reach-ability and extent of driving customers' purchasing pattern.